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Showing posts with the label marketing

How to Get Your Nursing Business Started

Many people fail at their business before they even get started. They prepare by getting the education that they need to start their new nursing business, the telephone number and business set-up such as a fax machine, printer, computer, office equipment and other items to start up their business and then...they stop. They are afraid to fail. They may not know where to go from there. How to get business or what to do once they have it. The image that others see of you and your business will start with how you project your image: from your marketing packet to your outward image including what you wear. You need to be professional and dress for success. But even with this in place, you can fail. Your marketing packet is the most important image you portray. If you make the marketing materials yourself, you are going to have less business or no business. There are many no's in marketing that nurses seem to go to first when creating their marketing packets. Some nurses even go into bus...

It's Everywhere You Look!!

By Jill McKeown Have you picked up the classifieds lately and looked in the employment section? Of course you haven't, you are trying to start your own business. Well, pick it up! You would be surprised at how many attorneys there are trying to hire in-house Nurse Paralegals and Legal Nurse Consultants . These are the attorneys you definitely want to send a marketing packet to and follow-up with a phone call. Drive home the idea that your way will only cost them money PER CASE!!! Being an attorney is the one field of practice where money talks and does mean everything. Start by trying to get the same newsletters, journals and reading material in your area that the attorneys are getting. If at all possible, try to associate in ANY way with the people of the legal community, however, don't go out and get yourself arrested!! HA! HA! Trying to keep your name and face fresh in their minds will bring a lot of business your way. Jill's tip of the month: If you happen to be going i...